Learn how to use Adobe Audience Manager to. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. 08/21/2017. Choose one of your segments as the “base segment,” which is the audience segment that will be split across. Also, when using events to create traits, there is a major gotcha that you need to keep in mind, so that you don’t collect more users than you should into the trait. A collection of videos and tutorials for Adobe Analytics. Audience Manager tutorials; Intro to Audience Manager. iDFA, GAID, Roku ID) have formatting standards that must be met in order to be usable in the digital advertising ecosystem. It discusses the Data Usage and Labeling Enforcement (DULE) framework and where in Platform that it can be applied. Leader. In addition to having this bulk upload tool to simplify and save time reporting your data usage, customers purchasing second-party or third-party data from Audience Marketplace benefit from an improved cost attribution policy. js implementation. 3. It can break down, filter, query, and visualize years’ worth of data, and is combined with Platform’s ability to hold all kinds of data schemas and types. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Create a schema using the Schema Editor. Audience Manager tutorials; Intro to Audience Manager. As you move from Audience Manager to Real-time Customer Data Platform, it is helpful to understand the differences in concepts. Batch (Server-to-Server): Transfers data between servers on a set schedule after a visitor has left the page. Access our guides, tutorials, courses, and release notes for Adobe Enterprise solutions across Experience Cloud, Experience Platform, Document Cloud, and Creative Cloud for enterprise. Last update: 2023-08-02. Highlighted are the following use cases: Implement via Adobe Experience Platform tags (formerly, Launch) when also using Adobe Analytics. This video walks you through the concepts and steps to create a People-Based Destination to LinkedIn. Learn how to use Adobe Audience Manager to collect commercially relevant information about site visitors and create marketable segments. Audience Manager tutorials; Intro to Audience Manager. This method is also known as a synchronous integration. This section provides information. Measuring ROI in a Customer Suppression. Audience Manager tutorials; Intro to Audience Manager. Vendors maintain their spot on the list. Measuring ROI in a Customer Suppression. Leader. Map Audience Manager segments to destinations. Build a segment to suppress ads to customers. The overlap between each circle represents the different types of addressable. More tutorials. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This video helps you understand Match Rates in Adobe Audience Manager, what they are, and how they are calculated. You can also place the saved search on the dashboard so that it is immediately available when you go into the Signals app. Courses Tutorials Events Instructor-led training View all learning options. Adobe has always been a leader in data management platforms, and Adobe Audience Manager has been crucial for connecting data and creating marketing opportunities. 08/21/2017. Audience Manager tutorials; Intro to Audience Manager. This tutorial walks you through the steps to create a source connector for Adobe Audience Manager to bring in Consumer Experience Event data into Platform using the user interface. Configure trait expiration with the Time to Live (TTL) setting. Audience Manager tutorials A library of how-to videos. Comparison operators join the key-value pair and set the relationship between them. Measuring. Configure trait expiration with the Time to Live (TTL) setting. Have access to Adobe Audience Manager and the appropriate permissions to create, read, and write traits. Create a data source for Analytics data. Measuring. View again. Created for: Beginner. Admin. Using Platform APIs, you can programmatically perform basic CRUD (Create, Read, Update, Delete) operations against data, such as configuring computed attributes, accessing data/entities, exporting data, deleting unneeded data or batches, and more. Audience Analytics is an integration that allows you to share segments from Audience Manager to Analytics in real time to inform audience discovery, segmentation, and optimization. The ID Sync process is done on the customer’s website properties via. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This video addresses traits in Audience Manager and what the equivalent is in Real-time CDP. Trait Builder. We look at some of the main differences between the two products regarding data ingestion and shows how the Audience Manager Data Connector can be used as a stop gap until. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. Search. Create a data source for People-based Destinations. In this video, you learn why and how to use the Experience Cloud ID Service setCustomerIDs () method to ingest and hash an email address, and to use it as a declared ID. Last update: 2023-09-26. 08/21/2017. Use code view when building segments. Quick links. Audience Manager tutorials; Intro to Audience Manager. Intro to Audience Manager. Adobe has always been a leader in data management platforms, and Adobe Audience Manager has been crucial for connecting data and creating marketing opportunities. In the Platform UI, select Sources from the left navigation to access the Sources workspace. Destinations basics. Measuring ROI in a Customer Suppression. Create a data source for Analytics data. Measuring ROI in a Customer Suppression. Measuring. Use code view to create and edit traits. This section outlines and explains the processes related to getting started with the Audience Manager data management platform (DMP). Adobe Audience Manager Documentation. Measuring ROI in a. This shows you how to do that and to set up the setCustomerIDs () method in Experience Platform tags for log-ins. Steps for ingesting file-based data. Audience Manager tutorials; Intro to Audience Manager. Audience Lab. Use Profile Merge Rules to personalize in an authenticated state. Understand numbers in the Trait graph. Highlighted are the following use cases: Implement via Adobe Experience Platform tags (formerly, Launch) when also using Adobe Analytics. Now Adobe is leading the way as we enter a world with fewer third-party cookies and more focus on privacy and personalized experiences. Admin. Choose a data source when creating traits. Our product and services give digital advertisers and publishers the tools they need to control and leverage their. Configure trait expiration with the Time to Live (TTL) setting. If the Adobe Audience Manager extension is not yet installed, open your property, then select Extensions > Catalog, hover over the Adobe Audience Manager extension, and select Install. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Build a segment to suppress ads to customers. Learn about Audience Marketplace in Adobe Audience Manager. Signals, Traits, and Segments; Segments: Purpose, Composition, and Rules Follow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page. Understanding the XDM system & Experience Data Model. Watch this video to see how it is manifested in the Audience Manager reports. Audience Manager tutorials; Intro to Audience Manager. Hands-on Adobe Audience Manager Training Projects. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform. Understand numbers in the Trait graph. The event pixels don’t capture events that occur in cookie-less environments, such. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Measuring. A collection of videos and tutorials for Adobe Analytics. Measuring. For additional information, please see the documentation. These steps take you through the certification process from beginning to end. You will also learn some best practices, as well as what can cause a low match rate. Measuring. Audience Manager contains the following data-collection components: Data Collection Servers (DCS) and Profile Cache Servers (PCS) Data Integration Library (DIL) Inbound. Measuring ROI in a Customer Suppression. Up Next: Adobe Audience Manager's relationship to DSP and SSP. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Up. Configure trait expiration with the Time to Live (TTL) setting. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Sign In. js implementation. This is referring to “client-side” DIL implementation, not server-side forwarding of Adobe Analytics data, and will cover DTM, Launch by Adobe, and implementations with no Adobe tag manager. Traits and segments. Feel free to explore other videos and tutorials around these to learn more about Platform. Experience League. Create a source connection with Adobe Audience Manager. Create conversion traits. Also, when using events to create traits, there is a major gotcha that you need to keep in mind, so that you don’t collect more users than you should into the trait. Configure trait expiration with the Time to Live (TTL) setting. Import segments from Adobe Analytics into Audience Manager. This document explains how to tag Advertising DSP ads to capture cookie-based impression and click events using Audience Manager pixels, and additional tasks necessary to use the data. This video helps you understand Match Rates in Adobe Audience Manager, what they are, and how they are calculated. Tutorials Running and Interpreting an Overlap Report in Adobe Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Two of the more common methods for triggering a rule in Platform tags (and therefore sending data into Audience Manager), are: Setting JavaScript custom events (see example HERE with Adobe Analytics) Using a Direct Call Rule. You can also find details about how to serve targeted advertising and content to the right audience. Read Matt’s Tips in the. User. In this video, you learn why and how to use the Experience Cloud ID Service setCustomerIDs () method to ingest and hash an email address, and to use it as a declared ID. Expand the Adobe Audience Manager section. Audience Manager tutorials; Intro to Audience Manager. Measuring. If that number in the list has a “1”, then Audience Manager can do the approved purposes from the front of the list. Search. Measuring ROI in a Customer Suppression. I have access to Target and Launch. It gives you a more complete customer profile because it can collect and. Learn tips for creating onboarded traits in Audience Manager. Up Next: Creating a Public Data Feed in Adobe Audience Manager | Back to Audience Manager Learn. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Vendors maintain their spot on the list. For more information, visit the documentation. Video offers a walkthrough of the User Interface and describes the various features. Audience Manager exchanges visitor information with other data providers by either of the following methods: Real-Time: Transfers data immediately as a user visits your site. DetailsWith IAB TCF 2. New features, fixes, and updates in Experience Manager. Experience League. Up Next: Running and Interpreting an Overlap Report in Adobe Audience Manager | Back to Audience Manager Learn . Measuring. Was this page helpful? Yes. In this video, you learn the steps to take as you onboard offline data into Audience Manager, including the file name requirements for the data file. Learn about Data Export Labels in Audience Manager. Feel free to explore other videos and tutorials around these to learn more about Platform. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Sign In. Format and ingest file-based data. Choose a data source when creating traits. Varun Kalra is a multi-solution consultant working in a Sydney based Adobe Solution Partner - Accordant. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success. Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors, create marketable segments, and serve targeted advertising and content to the right audience. Measuring. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. If AAM’s spot has a “0”, it cannot do anything with the data. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. If you are a beginner and wish to build your career in a top CMS tool or you may already be working on AEM and wish to build advanced skills you, can check out our AEM 6. Admin. Expand the Adobe Audience Manager section. For more information about Data Explorer, visit Data Explorer - Overview, Benefits, and Use Cases. Admin. Quantity. For a video regarding data formatting for inbound files, click HERE. Create onboarded traits. Create onboarded traits. Understanding Access Control in Real-time CDP for Audience Manager Users | Adobe Audience Manager. Import segments from Adobe Analytics into Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Utilizing out of the box functionality. Audience Manager tutorials; Intro to Audience Manager. They have been listed in this order on purpose, as you work your way through the flow/process of setting up People-based Destinations: People-based Destinations Data Flow. In this tutorial, learn the steps needed to create a model from this. Expand the Adobe Audience Manager section. Learn to navigate the Audience Manager user interface. Measuring. Use code view to create and edit traits. Check the box to Automatically share Analytics Data with Audience Manager. Understand numbers in the Segment graph. Topics: Overview. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Up next. I have - 366535. Audience Manager tutorials; Intro to Audience Manager. Experience Cloud Advocates. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. System Components. Leader. Audience Manager tutorials; Intro to Audience Manager. Traits and segments. View again. Documentation. Varun Kalra is a multi-solution consultant working in a Sydney based Adobe Solution Partner - Accordant. You will also learn some best practices, as well as what can cause a low match rate. Adobe Audience Manager does not require all ten, but rather only requires consent for the following purposes, in addition to vendor consent: Special Purpose 1: Ensure security, prevent fraud, and debug. Learn basic terms and concepts to get started in Adobe Audience Manager – including signals, traits, segments, and more, with this support video. iDFA, GAID, Roku ID) have formatting standards that must be met in order to be usable in the digital advertising ecosystem. Audience Manager tutorials; Intro to Audience Manager. This video walks you through the different types of destinations in Adobe Audience Manager, and gives examples of when you would use each one. I am a complete newbie to the Adobe systems. Leader. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. More tutorials. Step 2: Prepare for your exam. This not only ties together the CRM ID and the email address, but also syncs them to the Adobe Audience Manager UUID, for example, the anonymous device ID. Up Next: Overview of Audience Marketplace in Adobe Audience Manager | Back to Audience. Choose a data source when creating traits. In this video, see how to use the General Reports in Audience Manager to get numbers for traits and segments. For example, Adobe Audience Manager’s vendor number on this list is 565. Measuring. Learn about the different types of destinations in Audience Manager and the details of mapping segments to each destination type. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Information about the history of Adobe Audience Manager, the types of data collected, segmentation, reporting, and more. In this video, learn how to configure a search in Data Explorer, run it, and then save it for re-use at a later time. Learn. You can also find details. Learn how and where to set Data Export Controls and Data Export Labels, to work in tandem to this end. These rules let you build audience groups based on site visitor attributes such as: Behavior; Demographics (age, gender, income, etc. Understand Audience Manager destination types. A collection of videos and tutorials for Adobe Audience Manager. Find all the Audience Manager documentation and support you need here. User. Go to tutorials Community Audience Manager community Connect with Audience. Find out how to control who gets to see and work with assets, including traits, segments, destinations, and models. Now Adobe is leading the way as we enter a world with fewer third-party cookies and more focus on privacy and personalized experiences. Create a rule-based trait. Getting started with Audience Manager can take approximately six weeks to three months, depending on your data. This video discusses 1st-party offline data ingestion into Real-time Customer Data Platform (Real-time CDP) for those who have been using Adobe Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. Documentation. Plan trait creation from Analytics data. Now viewing. As you move from Audience Manager to Real-time Customer Data Platform (Real-time CDP), it is imperative to know about destinations so that you know how to activate your audience segments out to destination partners. Implement via Adobe Experience Platform tags when not using Adobe Analytics. Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. Today, customers and partners can upload IDs to our Global data sources in any format without being notified of whether the ID is properly formatted. Audience URL targeting. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Create a segment taxonomy. Learn the basics of implementing Adobe Audience Manager when using a tag management solution. Configure trait expiration with the Time to Live (TTL) setting. No comment Submit. Audience Manager tutorials; Intro to Audience Manager. Adobe Audience Manager is the next-generation DMP that focuses on your customer and the experience. Profile Merge Rule examples and use cases. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Learn. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Choose a data source when creating traits. TIP We recommend you use Adobe Experience Platform Tags to forward Analytics data into Audience Manager. Create and use simple Profile Merge Rules. Using these tutorials along with the documentation will give you a better understanding how to use Adobe Audience Manager to create and activate audiences on any channel or device using Adobe’s best-in-class data management platform. As you walk through the steps in the interface, you will set up the following: Create and name your Audience Lab test. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Learn. 08/21/2017. For example, Adobe Audience Manager’s vendor number on this list is 565. Learn about Match Rates in Adobe Audience Manager, what they are, and how they are calculated. Now viewing. Use filters and recommendations to choose third-party data in Audience Marketplace. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This not only ties together the CRM ID and the email address, but also syncs them to the Adobe Audience Manager UUID, for example, the anonymous device ID. As you move from Audience Manager to Real-time Customer Data Platform (Real-time CDP), it is imperative to know about destinations so that you know how to activate your audience segments out to destination partners. Map segments to a device-based destination. For initial setup, you can name this Platform Web SDK tutorial. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets. Implement via a non-Adobe tag manager when using Adobe Analytics. Audience Manager tutorials; Intro to Audience Manager. In addition to having this bulk upload tool to simplify and save time reporting your data usage, customers purchasing second-party or third-party data from Audience Marketplace benefit from an improved cost attribution policy. In this video, learn how to use BAAAM, Audience Manager’s bulk management tool, to create, edit, and delete traits in bulk, using a simple Microsoft Spreadsheet as an interface with the REST API. This tutorial applies if you have both AAM and Adobe Analytics, and you send hits from the page to AAM using DIL (Data Integration Library) code, and you also send hits from the page to Adobe Analytics. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This should be done prior to creating traits for the analytics data. Developer. Integrating Adobe Analytics and Adobe Audience Manager is nice and easy, especially when using Launch by Adobe. Walk through the fields in the UI to create a segment in Audience Manager. Go to Extensions > Installed and click to configure the Analytics extension. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Learn basic terms and concepts to get started in Adobe Audience Manager – including signals, traits, segments, and more, with this support video. Measuring. Also learn which data types can be on-boarded in Audience Manager and identify the ad-tech eco-system partners integrated with Audience Manager. The event pixels send the data as actionable signals to Audience Manager. Steps for ingesting file-based data. Audience Manager tutorials; Intro to Audience Manager. Get the basics correct through knowledge guides. New features, fixes, and updates in Experience Manager. In this video, learn the basics of implementing Adobe Audience Manager when using a tag management solution. Create a source connection with Adobe Audience Manager. The real power of Audience Manager’s Look-alike Modeling comes when you seek to expand your baseline audience against a quality, brand new set of users from second-party and third-party data sources. Audience Manager Guide. The value is a variable related to the constant (e. Create a conversion trait. e. Admin. Understand the key challenges with cross channel personalization and how Adobe Audience Manager powers the customer journey. Configuring an Algorithmic Model to Run and Create an Algorithmic Trait in Adobe Audience Manager. 10-24. Experience League. Measuring. Measuring. Measuring ROI in a Customer Suppression. Overview of Profile Merge Rules. Measuring ROI in a. Search. Measuring ROI in a. Bulk upload data usage into Audience Marketplace. Find out how to control who gets to see and work with assets, including traits, segments, destinations, and models. Save searches in Data Explorer for convenient re-use. Measuring ROI in a. Video offers a walkthrough of the User Interface and describes the various features available in Adobe Audience Manager. g. Create datasets and ingest data. Measuring ROI in a Customer Suppression. 5 online Training. Adobe Audience Manager Adobe Analytics; Pros: Immediate response, familiar workflow for Target users: Easiest way to use Analytics variables directly from the page: External syndication, advanced segmentation, look-a-like audiences, cross-device profile merging: Advanced segmentation, A4T reporting audiences: Cons: Can require profile scripting Audience Manager tutorials; Intro to Audience Manager. Also learn which data types can be on-boarded in Audience Manager and identify the ad-tech eco-system partners integrated with Audience Manager. A collection of videos and tutorials for Adobe Experience Manager. Migrate your site’s Audience Manager implementation from client-side DIL to server-side forwarding. Audience Manager tutorials; Intro to Audience Manager. For customers using Adobe Analytics: Audience Manager does not allow you to delete data sources created automatically from your Analytics report suites. Map Audience Manager segments to destinations. Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all. Signals, Traits, and Segments; Segments: Purpose, Composition, and RulesFollow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Steps for ingesting file-based data. Adobe recommends customers with On-Premise deployments to deploy the latest patches to ensure higher stability, security, and performance. New features, fixes, and updates in Experience Manager. In this video, learn how to designate them as such, and learn a very important tip/gotcha. Click Audience Data > Data Sources. This tool lets you easily report your data usage, even if you have many items to update. These give you a mechanism in Audience Manager to control the flow of different data types/sources, so that you can meet your privacy requirements. Created for: Beginner. Audience Manager < Visit Adobe Help Center; Learn & Support; User Guide; Tutorials; Ask the Community. Understand the Data Flow in Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Adobe Experience Manager. For a video regarding file naming and. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Measuring.